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when I was writing Leaders Eat Last I got to the point where I couldn't do it it was too difficult I couldn't organize all the information it was just too complicated I I couldn't do it and I've been trying for months I probably missed multiple deadlines and I was sitting at my computer and I decided that I had to give up I couldn't do it and so I got up and went for a walk and I was literally planning my accent I was going through the steps I was going through the checklist of quitting I knew that I have to give my Advance back to the publisher because technically I'm in breach I knew that I would be humiliated but I Was preparing myself for it that I would get over it I was also rationalizing that it was okay to quit I told myself there were thousands ten thousand books published every single year no one will miss this one book and I literally went through the steps to prepare myself for what I had to do to quit I'm not sure why I did this but I called a friend of mine who at the time was in the Air Force Special Forces and I don't even think I said hello when he picked up the phone I simply asked the question what do you do when you can't complete the mission and as is his habit he just started telling me a story he was a helicopter pilot and they had a mission in Afghanistan that was a suicide mission all the intelligence showed that the air defenses were just too great and none of them were going to come out alive and it wasn't going to be one of those kill Hitler missions where we're all going to die but we'll kill Hitler this is like we're all gonna die and the mission will also fail and he was preparing his helicopter for this mission and his wingman turned him and said what do we do we've got wives we've got kids do we refuse to go what do we do and my friend turned to him and he said this is what we signed up for we go he asked me he said is this book more or less powerful than start with why I said the research has impacted Me Greater it's more powerful he says all right I'm going to tell you a funny story before I met you I'd become disillusion with the Air Force and I was going to quit and I found this kooky little book called start with why and it completely reinspired me and I decided to stay and I'm a better leader now than I than I was before because of that book and if you're saying that this book is more powerful than the first one then we need this book he said this is what you signed up for you have no choice clearly his mission was scrapped at the last minute the underlying message of this is what you signed up for you have no choice wasn't a mean message the underlying message was and I will be here with you the underlying message was no matter what you can call me at any time I've got your back and that's the important part I turned around went back to my desk and finished writing that book not that night I mean it took me months but but I never thought of quitting ever again as soon as I knew that someone was there someone had my someone had my back we're built to walk uphill and when you reach the Pinnacle of the Hill you want to stop and appreciate the vision but the next thing you want is a higher Hill in the distance because it's from the uphill climb that we derive our value and I mean this technically so almost all the positive emotion we feel especially the emotion that fills us with enthusiasm and that's to be filled with the spirit of God by the way because that's what enthusiasm means that's experienced in relationship to a goal and so in some sense and this is part of the religious Enterprise you want a goal that you can never Attain right so you can always move closer to the goal that recedes as you move towards it you think well that's frustrating it's like Sisyphus pushing the rock uphill but it's not because as you pursue that goal you put yourself together and your life does get better and richer and more abundant that's why the highest levels of virtue and goal are in some sense Transcendent you want them to be above everything you're doing so you can continually move towards something that's more Sublime and better that's what you are you're here to live not to not to sleep and the problem with the vision of my Ties on the beach is that well first of all that's an Envision that's a vision of of drug-induced unconsciousness second it's only going to work for about a week third you're going to be a laughing stock in a month and depressed and aimless and goallless it's no that's not you want a horizon of ever expanding possibility and so it does happen to people as they because they've staked their soul on the attainment of an instrumental goal it can be a pretty high order goal it was in your case but then you think now I'm there now what well the answer can't be well I'm going to live in the lap of luxury and never have to leave the what do you want to be a giant infant with a gold with a gold bottle you never have to do anything but lay in your back and suck it's like well you see the problem with that as a as a conceptualization it's no you want to be like an active Warrior moving uphill with your sword in hand and that's that's Dynamic that's exciting and that's why so many young men disappear into video games it's that's all acted out in the video game so I have to act that out in their own life not that I despise video games because I don't but they're not a substitute for life they might be good training under some conditions for life we all have friends that say they want the passion back in their relationship do we does anybody here have a friend that would love passion or connection back in a relationship a friend that tells you anybody have a friend that tells you they want passion or Connection in their relationship but there's they're on Facebook looking up old high school boyfriends or girlfriends dming people when nobody's knowing I know a couple people in my life that say they want in front stage they want the connection they want the love again but when no one's watching they're kind of doing the stuff that derails that people who say they want to be in the best shape of their life this is the year I want to be healthy my kids deserve me to be healthy but when no one's watching they skip the workout or they go to the gym but they sit on their phone the whole time and when they should order something a little healthier they order the something they shouldn't order but when no one's watching it's no big deal right and then they're telling their friends at lunch I just don't know why the wait won't come off I'm in the gym five days a week I'm eating so great BS you're not doing the work when no one's watching right you say you want that business to thrive to go to another level but you did all the easy parts and now you got to dig into marketing you got to let your friends know you're going in this business it's a little uncomfortable so when no one's watching you're working on your logo or the name of your site r

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